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Widex · Flagship (Allure) · Rechargeable RIC

Widex Allure

Allure is Widex's flagship range, the successor to the Moment Sheer. Widex has always chased one thing above all: the most natural sound, and Allure is built around PureSound, which processes sound fast enough to avoid the slight artificial 'tinny' edge some aids give, especially on your own voice and on music.

It is a rechargeable receiver-in-canal aid with Auracast-ready Bluetooth. Read this before buying: if sound naturalness and music matter most to you, this is the brand to trial; if your single biggest problem is speech in very loud noise, cross-shop Phonak too.

Clinically reviewed by the Prudent Hearing clinical teamRCI-registered audiologists (MASLP / BASLP)Last updated 5 September 2026

What Allure is

A plain look at what this model actually gives you, based on Widex's own spec sheet.

  • Style

    Flagship rechargeable RIC

    A receiver-in-canal aid worn behind the ear with a thin wire to the canal, rechargeable with an overnight case.

  • Sound

    PureSound for natural sound

    Widex's signature: it processes sound fast enough to avoid the delay that makes some aids sound artificial, so your own voice and everyday sound feel natural. This is the main reason to choose Widex.

  • Music

    Strong for music

    Because of that natural processing, Widex is the brand most often chosen by musicians and keen listeners. If music matters to you, it belongs on your shortlist.

  • Connectivity

    Auracast-ready Bluetooth

    Streams calls and audio, and is ready for Auracast broadcast audio in public venues as it rolls out in India.

  • Smart

    Real-time personalisation

    Learns your sound preferences over time and lets you fine-tune through the app, so the sound adapts to how you actually use it.

  • Tinnitus

    Tinnitus support (Zen)

    Widex's Zen tones are a well-regarded option if you also live with tinnitus, built into the range.

Who it suits (and who should look elsewhere)

An honest fit check, so the money goes to the right device.

  • Good fit

    Sound naturalness matters most

    If you care about sound feeling real rather than processed, especially your own voice, Widex's PureSound is its whole reason to exist and the best reason to choose it.

  • Good fit

    You love music

    Musicians and keen listeners often prefer Widex for how it handles music. If that is you, trial it.

  • Good fit

    You also have tinnitus

    The built-in Zen tones make it a thoughtful choice if tinnitus management is part of what you need.

  • Cross-shop

    Speech in very loud noise is your one goal

    For pure speech-in-noise in the hardest rooms, also trial the Phonak Sphere Infinio, whose dedicated noise chip is built for exactly that.

  • Look elsewhere

    Budget is the deciding factor

    As a flagship, Allure sits at the premium end. If cost leads your decision, a mid-range aid from another brand may be the smarter buy.

  • Reminder

    It manages, not cures

    Even the flagship manages your loss; it does not cure it. We say this plainly so expectations are right.

How Allure compares

Where Widex's flagship sits next to the other premium aids we fit.

  • Noise flagship

    Phonak Audéo Sphere Infinio

    The aid to cross-shop if speech in very loud noise is your single priority; its dedicated chip targets exactly that, with a different, more processed sound signature.

    See the Phonak Sphere Infinio
  • Premium alt

    ReSound Vivia 9

    Another premium RIC known for natural speech and Auracast. A fair comparison if you like a natural sound but also want strong noise handling.

    See the ReSound Vivia 9
  • Brand

    All Widex aids

    See the full Widex range we fit, including lower Allure tiers and earlier Moment models.

    See all Widex aids

Allure price and value in India

Straight talk on cost. We never quote a single hard price online, and the Widex India list is one we confirm live, so the figure you get is always current.

  • Current pricing

    We confirm the current MRP for you

    Allure is a premium range, with price set by the tech tier and receiver you need. We share the current MRP at your appointment or on WhatsApp, so you get today's figure, not a stale one.

  • Discount

    Up to 20-30% off MRP

    At Prudent you get up to 20-30% off MRP, with your exact price confirmed once the right tier and receiver are chosen.

  • Tax

    GST-exempt

    Hearing aids are GST-exempt in India (HSN 9021), so there is no tax added on top of your price.

  • EMI

    0% EMI available

    On a premium aid, 0% EMI spreads the cost over months. Every unit is genuine with full manufacturer warranty.

How we fit Allure at Prudent

What actually happens, from first visit to long-term care.

  • Step 1

    Free 45-minute hearing test

    An RCI-registered audiologist (MASLP/BASLP) checks your hearing and whether Widex's natural-sound strength fits what you want, or whether another brand suits you better.

  • Step 2

    Real trial, including on music

    You trial the aid in your own routine, and we can play music through it so you hear the PureSound difference before you pay for it.

  • Step 3

    Fitted and fine-tuned

    We select the right receiver power, set streaming and Zen tinnitus tones if you need them, and personalise the sound to your preference.

  • Step 4

    Free lifetime aftercare

    Free re-tuning and aftercare for the life of the aid at our Pune, Mumbai, Delhi or Bengaluru clinics, or on a home visit.

Explore more

Useful next steps if you are weighing up Widex.

  • Brand

    All Widex models

    Browse the Widex range we fit, from Allure to earlier Moment models.

    See all Widex aids
  • Review

    Widex hearing aid review

    Read our honest overview of the Widex range and where it shines.

    Read the Widex review
  • Pricing

    Hearing aid price list

    See indicative pricing across the brands we fit, with your Prudent discount applied.

    View the price list
  • WhatsApp

    Download the price list

    Get the current model-by-model price list on WhatsApp, including Widex.

    Get the price list
  • Test

    Book a free hearing test

    Start with a free 45-minute test with an RCI-registered audiologist.

    Book a hearing test

Frequently asked questions

How much does the Widex Allure cost in India?

Allure is a premium range and the price depends on the tech tier and receiver you need. Rather than publish a figure that goes out of date, we confirm the current MRP at your appointment or on WhatsApp. At Prudent you get up to 20-30% off MRP, hearing aids are GST-exempt (HSN 9021) so there is no tax on top, and 0% EMI is available.

Why do people choose Widex over other brands?

For sound naturalness. Widex's PureSound processes sound fast enough to avoid the slight artificial edge some aids give, which is why musicians and keen listeners often prefer it. If how natural the sound feels, especially your own voice, matters most to you, Widex belongs on your shortlist.

Is the Widex Allure good for music?

Yes, it is one of the brand's strengths. Because of its natural, low-delay processing, Widex is the aid most often chosen by people who care about listening to or playing music. We can play music through it during your trial so you can judge for yourself.

Does it have Bluetooth and Auracast?

Yes. Allure streams calls and audio over Bluetooth and is ready for Auracast broadcast audio in public venues as that rolls out in India. It is rechargeable with an overnight case.

Can it help with tinnitus?

Yes. Widex's Zen tones are a well-regarded tinnitus option and are built into the range. Our audiologist can set these up if tinnitus management is part of what you need.

Will it cure my hearing loss?

No hearing aid cures hearing loss, including the flagship. Allure manages your loss with a focus on natural sound; the loss itself remains, which is why free lifetime re-tuning is included.

Hear the Widex Allure difference before you decide

Book a free 45-minute hearing test with an RCI-registered audiologist and trial the Widex Allure in your own routine, including on music. Genuine units, up to 20-30% off MRP, GST-exempt, with 0% EMI available. Clinics in Pune, Mumbai, Delhi and Bengaluru plus home visits. Call +91 9429690093.

Take the first step

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Book your full hearing test with our senior audiologists. Free of cost, no obligation.