Custom CIC (completely-in-canal)
A completely-in-canal shell that sits deep in the ear - the most invisible style in Phonak's custom range.
Phonak · Premium (I90) · Custom CIC
Phonak Virto I90-10 NW O CIC
The Phonak Virto I90-10 NW O is the premium tier of Phonak's newest custom range, running the Infinio platform on Phonak's ERA chip with SmartSpeech Technology. It is built with Biometric Calibration - Phonak takes roughly 1,600 anatomical measurement points from your ear and individualises the shell and acoustics to them, which is what makes this the most discreet option in the range. The trade-off to know before you buy: the 10 NW O completely-in-canal style is non-wireless, so there is no Bluetooth streaming and no app.
Written & clinically reviewed by the Prudent Hearing clinical teamRCI-registered audiologists (MASLP / BASLP)Last updated 5 September 2026
What the Phonak Virto I90 is
The plain facts about the I90 - Phonak's newest chip in its most invisible shell.
Infinio on the ERA chip
Runs the Infinio platform on Phonak's newest ERA chip with SmartSpeech Technology, at the premium tier.
Biometric Calibration
Phonak takes roughly 1,600 anatomical measurement points from your ear and individualises the shell and acoustics to them, rather than a generic housing.
Non-wireless - no Bluetooth
Phonak leaves Bluetooth out at this size, so there is no phone streaming and no app. It is the honest trade for the most invisible fit.
Size 10 battery
Runs on a small size 10 battery, in keeping with the tiny completely-in-canal shell.
Set to your audiogram
Fitted by our RCI-registered audiologists to your own audiogram, with a trial before you buy.
Who it suits (and who should look elsewhere)
An honest look at where the I90 fits and where another model is the better call.
Invisibility is the priority
If you want the most hidden aid Phonak makes, the completely-in-canal I90 with Biometric Calibration is built for exactly that.
You want the newest chip
It runs Phonak's newest Infinio platform on the ERA chip with SmartSpeech Technology, the latest in the range.
You can live without Bluetooth
If you don't stream from your phone, giving up wireless to gain the smallest possible shell is an easy trade.
You want phone streaming
The I90 is non-wireless with no app. If Bluetooth calls and streaming matter, the premium wireless Virto P90 is the one to look at.
You want the same features for less
The wireless advanced P70 gives you Bluetooth, Roger and strong noise features at a lower price if you don't need the newest, tiniest shell.
Very small ear canals or dexterity issues
A completely-in-canal aid and a size 10 battery are very small to handle. Your audiologist will check at your fitting whether it suits you.
How the Phonak Virto I90 compares in the Phonak range
Where the I90 sits against its siblings, so you choose invisibility or wireless with eyes open.
Phonak Virto P90 Custom
If you want a premium custom aid that keeps Bluetooth, Roger and streaming, the wireless P90 is the alternative to the non-wireless I90. MRP around Rs 2,80,000.
See the Virto P90Phonak Virto P70 Custom
The advanced tier gives you Bluetooth, RogerDirect and noise features in a custom shell for less, if you don't need the newest, smallest fit. MRP around Rs 1,80,000.
See the Virto P70Phonak Virto P50 Custom
A far more affordable hidden custom aid, also non-wireless, on the older Paradise platform with 16 channels. MRP around Rs 1,05,000.
See the Virto P50Phonak Virto I90 price and value in India
Honest pricing - a reference figure, not a hard quote, because your real price depends on the fit.
MRP around Rs 3,00,000
The Phonak Virto I90-10 NW O carries an MRP of roughly Rs 3,00,000 per unit for reference - a list figure before any Prudent discount.
Up to 30-50% off MRP
At Prudent you pay up to 30-50% below MRP on genuine units with full manufacturer warranty. Your exact price is confirmed at your appointment.
GST-exempt, 0% EMI
Hearing aids are GST-exempt in India (HSN 9021), so no tax is added, and 0% EMI is available to spread the cost.
How we fit the Phonak Virto I90 at Prudent
A custom CIC needs an impression of your ear - here is how the process runs.
Free 45-minute hearing test
We begin with a free 45-minute hearing test with an RCI-registered audiologist (MASLP/BASLP) to map your hearing loss.
Ear impression + Biometric Calibration
We take an impression of your ear so Phonak can individualise the shell and acoustics using its Biometric Calibration data, then set it to your audiogram.
Trial before you buy
You try the finished CIC in real situations first, so you know how the invisible fit feels and sounds before committing.
Free lifetime aftercare
Fitting includes free lifetime re-tuning and aftercare at our Pune, Delhi and Bengaluru clinics, plus home visits around those cities.
Explore more
Useful links to compare, price and book.
Compare the Phonak range
See the popular Phonak models on our comparison list, side by side — style, tier, who each suits and India MRP — to place this one in context.
Compare the rangeAll Phonak hearing aids
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Phonak brand pageAll hearing aid models
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Product hubPhonak price list
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Phonak pricingBook a hearing test
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Book a hearing testPhonak hearing aid review
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Read the reviewFrequently asked questions
How much does the Phonak Virto I90 cost in India?
The MRP is around Rs 3,00,000 per unit as a reference. At Prudent you get up to 30-50% off MRP on genuine, fully warranted units, and your exact price is confirmed at your appointment. Hearing aids are GST-exempt (HSN 9021), and 0% EMI is available.
Does the Phonak Virto I90 connect to my phone?
No. The 10 NW O completely-in-canal version is non-wireless - Phonak leaves Bluetooth out at this size, so there is no phone streaming and no app. If Bluetooth matters, look at the premium wireless Virto P90 instead.
Why does such a premium aid have no Bluetooth?
It is a deliberate trade for size. The I90 uses Phonak's most invisible completely-in-canal shell, and wireless is dropped so the aid can stay that small. You gain discretion and the newest chip; you give up phone streaming.
What makes the I90 so discreet?
Biometric Calibration: Phonak takes roughly 1,600 anatomical measurement points from your ear and individualises the shell and acoustics to them, rather than fitting a generic housing. That is what makes it the most discreet option in the range.
Who is the I90 a good fit for?
It suits someone who wants Phonak's newest chip in the most invisible shell and can live without Bluetooth. At your fitting we will also check that a completely-in-canal aid and size 10 battery suit your ears and dexterity.
Will it cure my hearing loss?
No. A hearing aid manages hearing loss, it does not cure it. Fitted well to your audiogram, the I90 helps you follow speech and everyday sounds more clearly.
See if the invisible Virto I90 suits you
Book a free 45-minute hearing test and trial the Phonak Virto I90 before you decide - our audiologist will confirm the invisible fit suits your ears. Genuine units, up to 30-50% off MRP, GST-exempt, with 0% EMI available. Call +91 9429690093 or visit our Pune, Delhi or Bengaluru clinics - home visits available too.
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